Naturally data driven
Data has a natural order.
We help you see it, use it, and build on it.
We’ll get you moving towards your goals
We're a small data consultancy. We set the direction, build the platform together and teach your team to run it.
“A model that nobody uses is just an expensive thought experiment.”
Alexander Hagelborn – Data Engineer
“Data won't fix your business on its own. But the right people working with it might.”
Benny Andrén – CEO & Founder
“Analytics engineering sits right between raw data and real answers and that's exactly where I want to be.”
Blanka Kesek – Analytics Engineer
“Sustainability and data have more in common than you'd think. Both are about making decisions that hold up over time.”
Emilie Haubrich – Analytics Engineer
“I've been at Data Dao since before it was cool. Now it's cool, so I'll take partial credit.”
Erik Munkby – Data Engineer & Founder
“DataOps is like plumbing - nobody thinks about it until something breaks. I make sure it doesn't.”
Hugo Hjertén – Data Engineer
“If you can't trust the data, the dashboard is just a pretty picture.”
Johannes Hedman – Analytics Engineer
“I speak four languages, but Python and SQL are the ones that really pay the bills.”
Johnny Dang – Data Engineer
“Good product decisions and good data decisions are the same decision made at different times.”
Max Almqvist – Senior Product Manager
“A pipeline that almost works is just a bug with ambitions.”
Oscar Legetth – Data Engineer
“The details in the data are where the real story lives and I enjoy reading between the rows.”
Tor Leahansson – Data Specialist
Four things we value more
Action and experimentation
over prioritisation and planning
Lasting craftsmanship
over short-term gains
Retention and togetherness
over growth at any cost
Necessary progress
over comfortable complacency
