Does the Real Estate industry have to be data-driven?

Data Dao
Data Dao

🎙️ Our Swedish podcast Datastudion is guested by Rasmus Persson, cofounder and CEO at Homepal. Homepal is a tech startup in the real estate industry. With Homepal you can easily and quickly get access to, visualise and share information.

🏢 Through your workplace and/or home we all have a connection to real estate. There is a lot of information, therefore there ought to be a lot of data, right? Why is the real estate industry so far behind when it comes to digitalisation and being data-driven? Rasmus shares that a major reason is that the industry is “Fat and Happy”! Is the industry so lucrative that it doesn’t need to optimise the business by using data?

📅 After more than 1300 meetings with people in the industry, Rasmus has a clear understanding of the current situation and what is needed moving forward. How do real estate companies work with data today? What use-cases are there? And whats the point in using data when you’re “Fat and Happy”? Listen and learn!